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Carolina Business Today/PWE-Media
Produced by PWE-Media, Carolina Business TODAY! features Carolina business entrepreneurs and the “why” behind what they do.

Video Minute - The Message & The Goal

Episodes 3 and 4 are now posted on the Carolina Business Today channel. https://www.youtube.com/watch?v=d8lap4NXHFs&list=PLKfUIxJs0uv-UvM3ZKj9g0HilPt2EYtHG
Episode 3 explains how crafting a viewer focused video message assures delivering information the viewer needs now. IN episode 4 we learn why we need a goal for our video and how three important questions are the benchmark for everything we produce. After watching the videos, please subscribe to the channel so you'll know when the videos are posted.
The Video MinuteFinally, a video production resource that is about crafting a video story.
The Video Minute, produced by PWE-Media is a series dedicated to the creative video process. It's more than just equipment and software. It's about the elements of all three phases of the production process. Each episode is under two minutes and new ones post every two weeks.  
Click here to view the series and don't forget to subscribe to the channel so you'll know when new content is posted. For more information, contact: phil@pwerhardt.com
We're looking for a few small business owners, entrepreneurs, solopreneurs to tell their story on Carolina Business Today. This is an opportunity for you to tell your story - the why behind what you do. It's a way to create a personal connection to your customers and clients. 

For the first 100 Charlotte NC based businesses, PWE-Media will record, edit and post the interview on the Carolina Business Today channel free of charge. You will also receive the link to embed in social media and website. 

Please visit the Carolina Business Today channel and subscribe to see when new content is posted.

For more information, contact us today at:
Phil@carolinabusinesstoday.com

PWE-Media and All Things Possible

Some of you know for the past three years, I have been creating pro-bono video stories for this ministry. Why? Because All Things Possible's mission is:
"Uniting the community to help bridge the gap between healthcare insurance and actual needs for families in medical crisis." Since I am part of the community and God gave me this talent it's my way of giving back. This is an efficient organization that has a great need. Please watch this video and if you would like to help, contact them through AllThingsPossible.org. Thank you for your time.
All Things Possible - Fulfilling the Need

Testimonials Work

We were looking for a dog groomer, my wife turned to Nextdoor Neighbor an online service for neighborhood news and service. She found a groomer that had a great rating and most importantly some fantastic testimonials. How many of your customers begin their buying journey the same way? For most this is the first step and testimonials are the drive behind their decision.
I recently interview Stacey Brown Randall business coach, author, creator of Growth by Referrals and one of my clients. Here’s what Stacey had to say about how testimonials have helped grow her business. For more information about Growth by Referrals visit: https://www.staceybrownrandall.com/

All Things Possible - Avonlea Powell Story.

Avonlea Powell lives in Rock Hill SC and was born with Triasamine 13 a rare chromosomal disorder. The Powell's have a Honda Prius which was too small to accommodate her car seat. To travel just to the doctor family had to take two vehicles; one to transport Avonlea the other for her support equipment. The family contacted All Things Possible Medical Fundraising to raise $24,000 for a van and wheelchair ramp. On October 1, 2018, the family took possession of a 2014 Nissan van at Parks Chevrolet in Charlotte, NC. Please watch this story about Avonlea's will to survive and the families reaction to seeing their new van.

PWE-Media partners with All Things Possible to provide these and other stories. Our mission is to create videos that inspire change. All our services are donated to All Things Possible in honor to Our Father who provides all we have.

5 Essential Business Videos

When putting a video plan together consider these five video types to top your list. 1.Testimonials create a personal connection to prospect. Customers want to know about your business although, they prefer to hear about it from other customers. 2.FAQ videos provide the answers to frequently asked questions.  Have team member answer 5-25 questions the answer each day. 3.Explainer videos provide information about how to do something. For example, how to use your product or explain a process such as estate planning, legal proceedings, or real estate investing. 4.Organizational overviews provide the information about the who, what, and why we are here to serve. These could be a short commercial about the company, a brief history or Key personnel bios. 5.Take care of your people and they’ll take care of your customer. Internal communication videos such as new hire on boarding, operational and safety training, benefit overviews or even celebrating a company milestone. All can improve employ…