Happy New Year all. I've been asked to repost all the Video Minute episodes. To make it easier for you I now have them all in one YouTube playlist. Please bookmark this site and subscribe to the channel so you'll know when new episodes post.
Behind the Lens We all know video should be a part of our online presence but what type of video and how long? In this two-part series, I'll share some research and provide a guide to help you create content to educate and inform your audience. Behind the Lens: Why Use Video? Part 1: Video Types Welcome to behind the lens. Today we’re talking about types of videos. We know video on your landing page can increase conversions by 80%. Last year video accounted for 74% of all internet traffic. Which means, your customers prefer watching video then reading text. Video adds credibility and gives you the opportunity to showcase your business. So what types of videos should we produce? The Four most popular video types are Explainer, Demonstration, Personalized, and Testimonials. An Explainer video helps the audience understand the uniqueness of your business and introduces them to terminology, features, or a process. The demonstration video showcases the featur
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