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Carolina Business Today/PWE-Media
Produced by PWE-Media, Carolina Business TODAY! features Carolina business entrepreneurs and the “why” behind what they do.

5 Essential Business Videos



When putting a video plan together consider these five video types to top your list.
1.       Testimonials create a personal connection to prospect. Customers want to know about your business although, they prefer to hear about it from other customers.
2.       FAQ videos provide the answers to frequently asked questions.  Have team member answer 5-25 questions the answer each day.
3.       Explainer videos provide information about how to do something. For example, how to use your product or explain a process such as estate planning, legal proceedings, or real estate investing.
4.       Organizational overviews provide the information about the who, what, and why we are here to serve. These could be a short commercial about the company, a brief history or Key personnel bios.
5.       Take care of your people and they’ll take care of your customer. Internal communication videos such as new hire on boarding, operational and safety training, benefit overviews or even celebrating a company milestone. All can improve employee engagement and help your team take care of your customers.

Many of these videos can be produced at a low cost and with the tools many companies currently have. For more information on how you can create these types of videos contact us. Thank you for watching and have a blessed day.
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