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Carolina Business Today/PWE-Media
Produced by PWE-Media, Carolina Business TODAY! features Carolina business entrepreneurs and the “why” behind what they do.

Video Production Process

We need a video! Or. You should have a video! Are two statements that cause over 60 hours of video uploaded to YouTube every minute. But just because you produce it doesn’t mean they will watch it. You need a plan to assure your message is delivered and achieves your goal.

A video is crafted in 3 phases; pre-production, production and post production. While phase two gets the most attention followed by phase three, phase one is either ignored or performed after you have recorded your video and are sitting in post production trying to craft a story to match the video. Planning your video project saves time, money and provides the opportunity to create an effective message and achieve your goal. To illustrate the production process, I created a one-minute video. I hope you enjoy it. If you have any questions please contact us.


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