Behind The Lens - Why use video part 1? - Video Types

Behind the Lens

We all know video should be a part of our online presence but what type of video and how long? In this two-part series, I'll share some research and provide a guide to help you create content to educate and inform your audience.

Behind the Lens: Why Use Video?

Part 1: Video Types

Welcome to behind the lens. Today we’re talking about types of videos. We know video on your landing page can increase conversions by 80%. Last year video accounted for 74% of all internet traffic. Which means, your customers prefer watching video then reading text.

Video adds credibility and gives you the opportunity to showcase your business. So what types of videos should we produce?

The Four most popular video types are Explainer, Demonstration, Personalized, and Testimonials.

An Explainer video helps the audience understand the uniqueness of your business and introduces them to terminology, features, or a process.

The demonstration video showcases the features, advantages, and benefits of your business.

Personalized videos engage a specific audience with a distinctive need.

Testimonials are the best way to engage your audience. Customers want to know about your business, but they would rather hear about it from your customers than from you.

In part 2 of Behind the Lens, we’ll explore the questions how long is too long?  What’s the optimum length for each video type? Thank you for watching and if you have any questions contact us. We look forward to hearing from you. Have a blessed day.

Thank you:

Stacey Brown Randall - Growth by Referral - Charlotte, NC

Pearce Deliveries – Charlotte, NC

Worth Advisors – Charlotte, NC

O’Connor Insurance Associates - Charlotte, NC

Henderson Properties - Charlotte, NC

Resource material:

https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing

https://www.postplanner.com/blog/advanced-video-marketing-strategies-for-social-media/

https://www.mostlyblogging.com/best-social -media-platforms-videos/

http://www.rendrfx.com/video-marketing-statistics

https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing

https://www.forbes.com/sites/michaelhumphrey/2017/07/10/what-you-need-to-know-aboutsocial-video-marketing-in-2017/2/

https://www.hubspot.com/marketing-statistics?_ga=2.89564123.1762395550.1518106900-989597723.1518106900

https://blog.hubspot.com/marketing/visual-content-marketing-strategy

https://www.pointvisible.com/blog/video-marketing/

https://www.marketingprofs.com/chirp/2028/33411/social-video-marketing-tips-for-small-businesses-infographic?adref=nlt020818

https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/#6aff5d6f6b53