In the early '90's Mark Whitacre was destined to lead the 93rd largest company in the world. He lived in a 13,000 sq.ft. house, 8-car garage with a car in each bay, a private jet that could whisk him to foreign destinations, a 7-figure salary & stock options. Not bad for a 32-year old. But something was wrong. His wealth and success was built on a house of cards that he helped knock down. Mark and his wife Ginger will be in Charlotte, NC March 3 at West Cabarrus Church for Mark Whitacre LIVE. The event is sponsored by CBMC - Charlotte. For tickets, time and information click here. Carolina Business Today & PWE-Media will be recording the event for CBMC.
Behind the Lens We all know video should be a part of our online presence but what type of video and how long? In this two-part series, I'll share some research and provide a guide to help you create content to educate and inform your audience. Behind the Lens: Why Use Video? Part 1: Video Types Welcome to behind the lens. Today we’re talking about types of videos. We know video on your landing page can increase conversions by 80%. Last year video accounted for 74% of all internet traffic. Which means, your customers prefer watching video then reading text. Video adds credibility and gives you the opportunity to showcase your business. So what types of videos should we produce? The Four most popular video types are Explainer, Demonstration, Personalized, and Testimonials. An Explainer video helps the audience understand the uniqueness of your business and introduces them to terminology, features, or a process. The demonstration video showcases the featur...
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