Apologies to "Treasure of the Sierra Madre" Sometimes I still get that response when I mention a script. The script is like a map that guides you to a destination.
After establishing the idea, write the goal and objectives; what do you want the viewer to think, do, and feel after watching the video. At this point do not be concerned with the length of the video that will come later.
Begin brainstorming; let the imagination flow and have fun. “That doesn’t make a lick of sense” or” They’ll never go for that” are banned. The objective is to generate content to direct the viewer to the goal.
Next, organize the thoughts into an outline. Arrange the outline in a logical path leading the viewer towards the goal.
As you write the narrative read it aloud; this help reveal mistakes, improves the story and provides an idea of the length. Begin developing accompanying visuals to support the narrative.
Once the first draft is complete share it with others. Have someone read it aloud and note the reactions as it’s being read. Make changes and read it again.
After everybody is happy with the script and you have a final version consider it carved in warm Jell-O. Even during recording I’ve made changes and adjustments. Video production is fluid and organic. Some of our best changes occurred when the talent made suggestions or when we got on location the person running a machine tells us “Oh that process changed last week. We now do it this way.” Keep it light and have fun.
In my next post I’ll discuss how to treat testimonials and interviews in the scripting process.
If you have a question or an idea please email me. Until then keep you lens clean and your batteries charged.
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