PWE-Media, LLC

When putting a video plan together consider these five video types to top your list. 1.        Testimonials create a personal connection to prospect. Customers want to know about your business although, they prefer to hear about it from other customers. 2.        FAQ videos provide the answers to frequently asked questions.  Have team member answer 5-25 questions the answer each day. 3.        Explainer videos provide information about how to do something. For example, how to use your product or explain a process such as estate planning, legal proceedings, or real estate investing. 4.        Organizational overviews provide the information about the who, what, and why we are here to serve. These could be a short commercial about the company, a brief history or Key personnel bios. 5.        Take care of your people an...

Wow, two months since my last post. It's been wonderful working with some new and returning clients producing training and marketing projects. But one of the greatest projects I've had the opportunity to produce was for All Things Possible Medical Fundraising  . I've been working with Lisa Sexton and the ministry for a little over a year and I always seem to be in between projects when Lisa texts to see if I'm available to record another family with a medical need. Avonlea Powell had a rough start, but defied the odds and is now a happy 4-1/2 -year-old. I pray you'll take some time to watch; and by all means, pass it on.

Behind the Lens Behind the Lens: Why Use Video? Part 2: Optimum Video Length We all have short attention spans. On average only 20% of us read articles. That’s why many organizations use video to deliver their message. Wistia , video hosting service wanted to know when viewer engagement begins to drop off? They compiled data from over half-million videos with over 1-billion plays. Here’s what they discovered. Videos up to 2-minutes had the best engagement rate.  After 2-minutes, engagement drops significantly.  For training, documentaries or narrative-driven stories, 6-12 minutes is the optimum time frame. However, after 12-minutes engagement did continue to drop off. In a previous edition of Behind the Lens, I introduced 4 video types Explainer , Demonstration , Personalized , and Testimonials . So, what is the optimum length for these?  Explainer and Demonstration videos are generally 1-2:00 minutes. Personalized...

Behind the Lens We all know video should be a part of our online presence but what type of video and how long? In this two-part series, I'll share some research and provide a guide to help you create content to educate and inform your audience. Behind the Lens: Why Use Video? Part 1: Video Types Welcome to behind the lens. Today we’re talking about types of videos. We know video on your landing page can increase conversions by 80%. Last year video accounted for 74% of all internet traffic. Which means, your customers prefer watching video then reading text. Video adds credibility and gives you the opportunity to showcase your business. So what types of videos should we produce? The Four most popular video types are Explainer, Demonstration, Personalized, and Testimonials. An Explainer video helps the audience understand the uniqueness of your business and introduces them to terminology, features, or a process. The demonstration video showcases the featur...

In the early '90's Mark Whitacre was destined to lead the 93rd largest company in the world. He lived in a 13,000 sq.ft. house, 8-car garage with a car in each bay, a private jet that could whisk him to foreign destinations, a 7-figure salary & stock options. Not bad for a 32-year old. But something was wrong. His wealth and success was built on a house of cards that he helped knock down. Mark and his wife Ginger will be in Charlotte, NC March 3 at West Cabarrus Church for Mark Whitacre LIVE. The event is sponsored by  CBMC - Charlotte . For tickets, time and information  click here . Carolina Business Today & PWE-Media will be recording the event for CBMC.

Apologies to "Treasure of the Sierra Madre" Sometimes I still get that response when I mention a script. The script is like a map that guides you to a destination. After establishing the idea, write the goal and objectives; what do you want the viewer to think, do, and feel after watching the video. At this point do not be concerned with the length of the video that will come later. Begin brainstorming; let the imagination flow and have fun. “That doesn’t make a lick of sense” or” They’ll never go for that” are banned. The objective is to generate content to direct the viewer to the goal. Next, organize the thoughts into an outline. Arrange the outline in a logical path leading the viewer towards the goal. As you write the narrative read it aloud; this help reveal mistakes, improves the story and provides an idea of the length. Begin developing accompanying visuals to support the narrative. Once the first draft is complete share it with others. H...

This morning I braved the cold (ok 29 degrees isn't really THAT cold), risked getting ejected by security from a Ballantyne parking deck to bring you some time-lapse of the moon this morning.